The High Life: Marijuana Goes Mainstream
As cannabis becomes increasingly legal, the visualization of consumption is normalizing. The clichés of stoners, students and hippies are giving way as marijuana goes through a rebrand. As the industry continues to grow, (a New Frontier Data report estimates that 250,000 new jobs will be created in the US in the next two years alone) beauty, fitness, food and even luxury brands are promoting cannabis extract. Rethinking how to visualize small business owners, healthy lifestyles or farming will see a re‑picturing of drug use.