Workplace Wellness Reimagined

Trends / Wellness
Catherine Falls Commercial
Davina Ajana
Jun 6, 2024
Burnout at work and concerns for mental health are impacting brand expectations from employees and consumers alike. Getty Images' VisualGPS research reveals 82% of British people say that their mental health is more important than their professional career or work, while 92% of British people want more mental health support. Getting visuals right around workplace wellness for talent acquisition and retention, as well as driving loyalty with consumers, is key.

So, how can brands visualise a more engaging and holistic approach to workplace wellness that moves from burnout to balance?
Our visual testing shows consumers prefer positive and proactive mental health visuals.
So for visuals that depict workplace wellness, here are some tips to consider:

1. Show holistic wellbeing at work
Employees are looking for companies to highlight stories that support their physical, mental and emotional health. It’s about depicting empathy and care as an integral part of workplaces across in‑office, hybrid and at‑home models. Showing managers and employees having relaxed one‑on‑one conversations, employees engaging in bigger groups with listening body language or showing areas designated for different ways of working (from collaboration to focus and quieter areas) are more intentional ways to tell stories of wellbeing in workplaces.

2. Depict meaningful connections  
Although remote work enables productivity, nothing can replace the ‘coffee machine  
catch‑ups’ that foster creativity, strengthen work relationships and build company culture.
Visualise team collaboration by showcasing authentic, candid moments around everyday working life that is focused on relationship building as well as workplace milestones, for example, a colleague’s birthday, work anniversaries or retirement.

3. Show flexibility of work/life balance in action 
When reimagining the future of work, companies need to show the flexibility of work‑life balance by visualising how employees are supported in their daily lives. Visualise afterwork tasks or leisure activities, such as house chores, food shopping, cooking dinner, taking part in a hobby, family outings or simply some time alone.
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