Visualising Technology in UAE

Trends / Technology
Moyo Studio
Carolina Sampaio Lechner
May 3, 2024
From new iterations of AI, to information overload and ESG cynicism, Getty Images' newest VisualGPS research shows how consumers are dealing with these new tech realities. How can technology brands in UAE choose the right visuals to foster trust and adoption?
Responsible AI 
Our VisualGPS research explores how people are responding to artificial intelligence (AI) and how this impacts visual storytelling. People in United Arab Emirates (UAE) are most excited by and receptive to AI, according to our global consumer survey across 25 countries around the world. Nearly 8 in 10 say AI technology can help fulfil their personal or professional needs, but privacy and job security concerns exist.1 Companies can reassure people by showing the benefits of AI and drive digital trust with visuals that depict transparent, unbiased visualisations of this technology.

Most consumers in UAE find the possibility of creating images with AI exciting, and how generative AI can inspire new visual languages. However, it is also important that it is done in a responsible way. There is a call for transparency as people say they struggle to identify images that are 'real'. Authenticity and creativity can exist on the same spectrum but understanding when, where and why to make this choice in your visual strategy is key. Choosing visuals that balance the need for the realness that people desire while pushing the boundaries of creativity through generative AI is a careful balance. 
Beyond screens
Most people in UAE today find it very difficult to keep up with the pace of today’s world, according to our VisualGPS consumer survey. Welcome to the information jungle, where people are having difficulty differentiating between what’s real and what’s not. While consumers feel that technology can increase feelings of loneliness, more than half of consumers use technology to drive connection. Digital spaces serve as a safe haven for people to express their identities, get inspired and escape. For example, 69% of people who play video games say it allows them to be someone different from who they are in reality.

So, how can brands visually address this connection paradox? By showing how people are using technology to support their wellbeing. Consider how visuals of retrofuturism and vintage technology can comfort through nostalgia. As people increasingly switch between online and virtual realities, visuals that explore the many ways in which technology can help people can live their identities online and in real life are key. 
Technology for good
The majority of consumers in UAE agree AI technology can help solve important issues and most believe that companies have a moral obligation to use their resources to improve society and the environment. Showing how AI can bring sustainable and creative solutions in visuals can help inspire collaborative action. Our research shows that while cynicism in ESG (environment, social and governance) guidelines exists, showing technology's potential to make a positive impact on the lives of real people around all three aspects of ESG matters.

When showing sustainable innovation, consider expanding beyond visual icons like wind turbines and solar panels to show the people behind sustainable innovation. Bring an inclusive lens to represent the social innovators driving sustainable innovation for societal good. Show organic transformation by blending digital symbolism with nature.
1 Getty Images VisualGPS. Consumer survey conducted across 25 countries worldwide, n=7.000 adults aged 18+
Building Trust in the Age of Ai