Big Business Takes on Climate Action

Trends / Sustainability
Andrew Merry
1229912104
Tristen Norman
Mar 30, 2021
Reflecting the Demand for Responsible Business Practices
The planet is in crisis. While this may seem like a political lightning rod in some American circles, both major industries and consumers alike appear to share in this belief. We’ve shared previously that according to our Visual GPS research, an overwhelming majority of consumers (9 in 10) believe that the way we treat our planet now will have a profound impact on our future. For businesses, there’s an ongoing reckoning with the implications of climate change and several corporations are committed to ambitious climate action. According to a study conducted by National Capital Partners, 25% of Fortune Global 500 companies across nearly all industry sectors have made a public commitment that they are, or will be by 2030, carbon neutral, using 100% renewable power, or meeting some other science‑based target. If this trajectory continues, commitments to carbon neutrality is expected to triple by 2030. What’s more is that Accenture reports that more than half of multi‑national CEOs have committed to shifting their business to a circular economy model by 2030 as well.
For businesses, there’s an ongoing reckoning with the implications of climate change and several corporations are committed to ambitious climate action.
What does the everyday consumer think? Our Visual GPS research also tells us that despite all this corporate activity, many American consumers do not see the private sector as doing enough to protect the environment. When asked specifically about whether industries creating more environmental problems or solving more environmental problems, the majority are overwhelmingly neutral. It’s clear to us that though companies are taking giant leaps into climate action, there remains a large opportunity to demonstrate their sustainability commitments to consumers in more clear, compelling ways.
Despite all this corporate activity, many American consumers do not see the private sector as doing enough to protect the environment.
Visuals are central to sustainable storytelling for all industry sectors, especially as businesses take bold steps forward. Americans prefer to do business with brands who have transparent business practices, supports the local communities they operate in, and adopts sustainable practices. It’s critical that the visuals you select bring these practices to life in real, authentic ways.

Choose to tell new stories about the actions you’re taking to reduce your carbon footprint, rethink waste and ultimately create a more sustainable future for the planet.

Embrace a visualization of emerging sustainable practices that tangibly impacts the world in positive ways.

Last but not least, don’t forget that humans are largely central to the enacting of change – be sure to keep them centered thoughtfully and inclusively.
Visualizing Sustainability for Japan