The Warmth of Humanity

Trends / Realness
Kate Rourke
Oct 15, 2019
We have found that it is the year of the human for the financial sector, which is a trend we are seeing across all industries.

We have seen keywords such as “candid” and “real people” trending on our website for a number of years which is about connecting real people and real lives. However, this year 83% of the financial institution we work with, stated that they are looking for natural warm tones in their imagery without saturation. This style of imagery creates more of sense of human warmth (if you think about high tech and clinical situations, they tend to be cold and bright).

Even in corporate business imagery we have seen a shift from a colder, blue white palette to the warmer palette in order to show more humanness, more realness and more warmth.

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