Gen Z Yellow

There is a color that is permeating not only fashion and design trends but is popping up in our most popular business images. Variously called Gen Z yellow, it is a bright yellow that was first brought to us in all its resplendent glory by Beyoncé in her Lemonade visual album. It is a color that pops in a muted palette and works really well to lift the mood amongst the darker tones that are currently trending in lifestyle imagery.