Summer Competitive Sports

Spotlight / Shoot Spotlight
Lighthouse Films
Amy Lehfeldt
Jun 14, 2024
Every four years, the world comes together for a spectacle of human achievement, national pride, and unparalleled storytelling. The summer games are more than just a sports competition; they are a global cultural phenomenon that captivates audiences and ignites the imagination. As families, friends, and fans gather to witness the drama unfold, they become emotionally invested in the triumphs and tribulations of athletes from around the world, transcending borders and reminding us of the universal values that unite all human beings. In fact, our proprietary VisualGPS consumer survey shows that over a quarter of people say that sports make them feel connected to people all over the world.

It's no wonder that commercial advertising so often draws from the rich imagery and symbolism of the summer games. By tapping into the raw emotions and aspirations of this iconic event, brands can craft narratives that don't just resonate with consumers—they get under their skin and into their hearts. One in three people across the globe are inspired or motivated by seeing people from a variety of cultures playing a sport.
At Getty Images, we recognize the immense value of sports imagery, which is why we've been focused on creating fresh, dynamic content over the past year that not only reflects these sports but encapsulates the key concepts customers are searching for, including vitality, competition, success, and togetherness. We've assembled a diverse array of video content, ranging from sweeping, cinematic epic scenes to intimate, small‑scale individual sports. Thomas Barwick and Lighthouse Films have created stunning baseball and soccer content, respectively, showcasing the grandeur and excitement of these popular sports, which remain the most popular global sports downloads. Simon KR and Lighthouse Films have captured the raw intensity, personal grit, and determination of track and field and gymnastics through their intimate footage.

And we didn't just settle for the same old angles and perspectives. We pushed ourselves to experiment with cutting‑edge equipment, vintage lenses, and innovative techniques, capturing the action from every conceivable vantage point to create content that is truly unique, powerful, fully released, and unforgettable.

If you're seeking to tap into the unrivaled power of sports storytelling and connect with customers on a primal level, look no further than our collection of fresh and impactful sports content.
Video credits:
1733699966 Lighthouse Films,1496937185 Simonkr,1491459039 Simonkr,1491311938 Simonkr, 1490620548 Simonkr,1500976574 Thomas Barwick,1502452486 Thomas Barwick,1501004816 Thomas Barwick,1502461379 Thomas Barwick,1822506844 Lighthouse Films, 1092159036 Petrunine, 1822508503 Lighthouse Films, 1489368196 Simonkr, 1483821767 Simonkr,1484846482 Simonkr, 1484775415 Simonkr, 137816822 Florian Stadler, 1824669701 Lighthouse Films, 1558886132 Lighthouse Films, 1558891276 Lighthouse Films,1553725174 Lighthouse Films, 1480464584 Lighthouse Films,1481023326 Lighthouse Films,1544023993 Lighthouse Films
Audio credit:
Bring To Life, Epidemic Sound
Between Doctor and Patient: A Special Connection