VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

rendy Hipster Using retro tech Phone in City – Retro Tech Meets Modern Style
Digital Detox in Action › How can brands use video to tap into consumers' need for digital detox in today’s landscape of content oversaturation?
Queer Friendship, London
Beyond Pride: Everyday LGBTQIA+ Narratives › The power of inclusive imagery lies in its ability to portray the LGBTQIA+ community as dynamic, diverse, and relatable. Genuine everyday visual stories resonate across perceived barriers and promote greater awareness, acceptance, and understanding.
Influencer at a restaurant.
Emphasizing Luxurious Travel Moments with Video › As luxury becomes more casual, brands can use photographic techniques, like emphasis, to avoid being exclusionary in how they visualize luxurious elements of travel.
A woman boards a commercial aircraft with hand luggage. She glances over her shoulder and smiles at the camera.
Crafting the Travel Journey › Travel brands can more effectively resonate with today’s travellers by highlighting the journey as much as the destination. The serenity of air travel, train views in motion, and the richness of the cruise experience can all be brought to life through video, tapping into travellers’ desire to enjoy the journey.
Large group of piles of crushed plastic bales stacking in a recycling plant.
Report: Sustainability at the Crossroads › Sustainability at the Crossroads is the latest release from Getty Images’ VisualGPS global insights platform. This report explores current consumer attitudes toward sustainability and provides brands with data-backed insights and actionable guidance to communicate their corporate social responsibility (CSR) efforts with authenticity, clarity, and impact. With 69% of consumers worldwide saying climate change directly affects their daily lives, sustainability is no longer a distant issue—it’s personal. Yet, as public awareness grows and scrutiny intensifies, many brands are opting for silence or cautious messaging, a trend known as greenhushing. This report helps marketers navigate this complex landscape, equipping them to meet audience expectations while avoiding pitfalls and performative narratives.
Joyful Embrace: Young Black Men Hug Amidst Bustling Winnipeg
Black Masculinity Reimagined › Juneteenth, Father’s Day, Men’s Mental Health Month, and Pride—oh my, what a wonderful time to be a Black man. But Black masculinity is not a monolith, and we must make a way for the realest, most dynamic depictions of them during this visual and cultural reckoning of reclaiming and redefining Black Masculinity. This includes Black men who are in tune with their emotions, Black men who don’t play about their role as a parent, and Black men who proudly embrace their own self-expression and one another regardless of differences.
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Journey Towards Sustainability › Jul 2, 2025 Utilize video to present and frame sustainability as a journey, no matter which part of the journey you are at.
Video
APAC
Environment
Anime Style. Halftone Dots. Cute Girl. Copy Space, Banners, Advertisements.
Why Anime Boosts Video Impact › Jul 1, 2025 Anime is a global cultural phenomenon and for brands, it offers a recognisable cultural value that speaks to fans who love to share their passion.
Design
Video
Social Media
Night aerial of Mecca’s Grand Mosque and Abraj Al-Bait Clock Tower
Saudi Arabia: Faith-Led Tourism › Jun 27, 2025 As the birthplace of Islam and home to the two holiest cities. Saudi holds deep spiritual significance for the world’s roughly 2 billion Muslims -about 25% of the global population1.  Each year, millions travel to the Kingdom for Islamic rituals to fulfill one of the five pillars of Islam or seeking spiritual connection beyond the rituals. This sacred bond positions Saudi Arabia uniquely, not just as a destination, but as a spiritual home for Muslims across the world.
EMEA
Travel
Diversity, Equity and Inclusion
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VisualGPS in the News

In focus? The new brand playbook for AI-powered imagery
The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes
Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

From TikTok to TV: Inside Australia’s Paralympics push in Paris
Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.