VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Portrait of female flag football players celebrating victory
Game Changers: Women's Flag Football › Flag football is on the rise, and women are leading the charge.
Group of friends relaxing outside on a warm summers evening
Food, Beverage and Visual Culture › From farms to fashion to our tables, Getty Images' VisualGPS research explores food and beverages' impact on visual culture and how Food and Beverage brands can resonate with audiences today.
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Traveling as a Single Mom: A Journey of Connection and Discovery › Discover how travel strengthens the bond between single mothers and their children. This exclusive shoot by Rodrigo Parobé captures the essence of family travel—showcasing resilience, cultural exploration, and authentic moments beyond the destination.
I Like This Denim Jacket!
The Consumers of Tomorrow › Four key consumer groups are on the rise with different priorities and values. Meet the Sustainable Realists, Joy Maxxers, Self-Care Strategists and Creative Frugalists.
Woman standing behind spiral cables
Neurodiversity in Portraiture › As Neurodiversity Celebration Week gets underway, new research by Getty Images has revealed that less than 1% of popular visuals depict neurodiversity, revealing a stark underrepresentation of neurodivergent individuals.
Merging technology and nature forming an organic structure
Have No Fear, a Technological Utopia Is Near › A future with robotics and AI doesn’t have to be dystopian, it can be utopian too—where humans thrive with technology. But just like the rest of the future we seek, it’s up to us to decide how we wield these tools. And while there are equal parts skepticism and hopefulness, the good news is we’re already seeing humanity shape the use of technology for the better. From how we incorporate tech into our lifestyles, allowing us to better control and navigate our essential needs, to how we utilize it to maintain human connection.
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Business team meeting in modern office cafe space, discussing with laptop
Corporate Warm-Up › Apr 8, 2025 New Getty Images' VisualGPS research reveals business visuals are warming up in more ways than one! Colours are diversifying and getting richer and more tonal. This signals an interesting shift toward more playful, creative, and textured corporate visual storytelling. Brown and green are also king with all hues elevating the corporate space.
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Park with wooden planks
Moving Beyond Greenwashing › Apr 7, 2025 Visual storytelling is a powerful way to help audiences understand complex issues like sustainability, connecting on an emotional level.
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Diversity, Equity and Inclusion
Environment
Group of cheerful queer friends at a pride event
Engaging Gen Z › Apr 4, 2025 In what ways can brands leverage visuals to resonate with the key values of Gen Z in Germany? Read on for the latest Getty Images' VisualGPS visual insights on the kinds of imagery that drives deeper and more meaningful engagement with this particular generation.
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Diversity, Equity and Inclusion
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VisualGPS in the News

In focus? The new brand playbook for AI-powered imagery
The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes
Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

From TikTok to TV: Inside Australia’s Paralympics push in Paris
Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.